Creativity Is A Four Letter Word: Gone

Sometimes you need to think outside the box.

Where has all the creativity in advertising gone? That’s the problem with advertising today, there is no creative, it’s simply gone.

More companies seem to be afraid to make a bold statement with their advertising because they don’t want to offend someone. They want to stay right in the middle, leaving a flavor of advertising about as tasty as cardboard.

It’s OK to stick your creative neck out, stretch your advertising wings, and if on occasion your advertising strikes a nerve or offends someone, that’s OK. This world is made of a very diverse group of people, some are able to laugh, some are not. Some consumers can see the value in your product or service, others think it’s useless.

Rather than painting with the broad brush of vanilla, why not use a colorful paint gun and make your mark?

In our concept ad for Tootsie Pops, the message is simple, clear and strong. Does it offend? That’s a personal decision you have to make.

Fear has taken away the flavor of advertising today. Clients get zero value from fearful advertising. Lead the way, don’t fear the world and for goodness sake, make advertising worth noticing. Your bottom line will thank you, and consumers will actually talk about you.



site by wedgie media