Viral Video

Buckle Up And Enjoy The Flight

When Virgin America decided to update their inflight safety video, they could have done the same thing all airlines do. They could have played it safe, delivered the generic, FAA mandated safety information in a short video, delivered by b-grade talent, in a stuffy old aircraft. But that's not how Sir Richard Branson rolls.

Virgin America put forth an edict to create an engaging, entertaining and informative safety video. One that people would not only watch but talk about, remember, share, and in the end continue pushing Virgin America's branding into the stratosphere.

As an agency we have created music videos for national brands like Data Doctors, parody commercials for large franchises like Fast Signs, and engaging content for even smaller local clients like RYCO Plumbing. Why? Because they're fun, engaging, and memorable. Oh, and they work too!

We want all clients to have the vision Virgin America has.Your budget may only be a fraction of theirs, but the results can be just as powerful. Anyone up for a branded music video?


Viral Isn't The Goal, It's The Side Effect

When a client says "we want to go viral" what we the agency want to do is run, run away as fast as we can.

You see viral isn't the goal, it's merely the side effect of a well produced, informative, entertaining piece of content.

Oftentimes clients get stuck on wanting to go viral rather than looking at the big picture. Going viral has little value if the content that goes viral doesn't do anything for your business. Just because you have a bazillion views doesn't put money in your pocket, it just means you have a bazillion views.

Before you start asking your agency, content producer, or whomever it is that's working on your project to "go viral," think about the value in that statement versus the value of creating something worth sharing, worth talking about, and that organically builds a customer base.

After all, your goal is to grow your business, make money, and be happy. Going viral only contributes to the latter and sadly, many times, doesn't help with the first two.

So, do you want to create a "viral video" or do you want to create a video that has value and the potential to go viral? If you prefer the first option, please don't call us. If the second option seems more aligned with your business acumen, then it's time for us to talk.


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