girls (and guys) go crazy for the Wedgie brand
Song parodies are a great way to subliminally enhance creative ideas that get stuck. In the case of Budweiser's Bow Tie Can, we used a recognizable song from ZZ Top. While the song will stick in your head, the messaging is pretty simple:
- Pretty girls care more about the beer you're drinking than the flashy car or tailored suit you're wearing.
We wanted to break the mold of beer commercials and create something that was simultaneously fun and promoted the newest feature of a classic, American product.