a crafty re-brand
When a family owned company undergoes a re-brand it can be a painful process. Part of the heritage of the brand (as it was founded) goes away. This was the case with Crafted. When the family came to Wedgie Creative they were trying to move the brand in the direction they were going, but the history of the company, the name, the brand itself limited their scope. It's hard to evolve into a full remodeling company when your brand name says tile and flooring. So, we busted out the sledgehammers and broke up the tile. With a clean foundation, we crafted a totally new look and feel for them.