wedgie focuses on the consumer
Wedgie Creative's My M&M's commercial was not only our first global brand ad, but the creative and production crew was called on to do similar commercials for other My M&M themes.
In the case of this commercial, M&M Mars wanted to show that their customizable M&M's are perfect for weddings, couples, and gifts of love in general. Wedgie, as always, put this concept through three simple filters:
- How will the consumer view this?
- Why will they care?
- What will make them choose this product and company?
What resulted was telling a love story. Wedgie knew they could easily shoot a video with a couple falling in love and getting married - but that's been done before! Wedgie production is about Creative Ideas That Get Stuck. So, the team decided to tell a love story using the product... and it was a huge hit with both the client, M&M Mars, and new consumers.