Starbucks Is The Brand That Forgot Christmas?

Picture of Starbucks holiday cups

I'm sorry if our last TV commercial upset or offended you.

When we chose to show sausage on the pizza we weren't aware of its impact. When we decided to have veggies next to pepperoni in the ad, we didn't think about your needs.

The backlash we received from the Jewish community, the Muslims, the vegetarians, was enough to get our attention.

You see it wasn't our intent to offend any of these groups by showing meat pizzas or pizzas with pork products on them. No instead, we were simply creating a TV commercial for our client, a marketing message.

Now, the above never happened to my company, but it has to another, Starbucks.

Many Christians, including lots of personal friends are rallying against Starbucks and their decision to make this year's Christmas cups red instead of festive and Christmasy. Now don't get me wrong, I liked the cups they had last year. In fact I liked them so much I was bummed that they weren't using them again. But the truth is they weren't trying to offend your Christianity. No, Starbucks like all businesses makes marketing decisions. This year they decided on solid red cups.

Mind you, you may be approaching this in the completely wrong way to begin with. As difficult as it may be for you to believe, not everyone celebrates Christmas, there are other holidays. I for one was raised celebrating Chanukah, yet I am not crying about the lack of dreidels and menorahs on my Starbucks cups. I don’t need a cup that screams, “I Am Jewish”. The Christians of the world will have you believe that Christmas is the only holiday but it is not. Should I be offended that Starbucks doesn't do a Chanukah cup? Of course not. Remember, sometimes marketing decisions by a company are just marketing decisions by a company and nothing more.

What offends me are the countless kids living in CPS offices and waiting for someone to adopt them. What offends me are people who get pissed off about a red cup, but choose to do nothing about the world around them. If you want to make some noise, do it. Then get off your high horse and make a freaking difference in the world.

Get over your upset and enjoy your hot Starbucks. Better yet, skip the Starbucks and go rock a baby at the crisis nursery, become foster parents, adopt a kid, do something to serve others. Stop spending your energy being offended by a cup and make a damn difference.

Wedgie Media

Wedgie Creative, LLC, Gilbert, AZ, USA

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