What Is This Thing Called Brand Awareness?
Many clients don't understand the value of brand awareness. I decided to use an email from one of them as the kick off to this educational series called Wine & Wedgie. Episode 1 is all about the value of brand awareness and why it matters to your brand for long-term growth.
Why Is Brand Awareness Important?
It's the story people use when they talk about you. You create it, they regurgitate it. It's what creates that instant recall in the consumers mind.
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