people click and watch before they click and read
In today's fast-paced, "ain't nobody got time for that" world, video has quickly outpaced all other forms of content that matters. When you find online content in video form, you click and watch, why? It's easy. Today's consumers want to be educated, entertained and engaged. Reading a long article when you're looking for a quick "how to" or searching for something about a company is no longer the preferred method. Show them what they want and you'll have them hooked.